Hypotheses, experiments, kill criteria. Place bets, track outcomes, cut what doesn't work.
Strategic Bet
Hypothesis
If we add self-serve onboarding, activation will increase 40%
40% activation
<20% activation
Every founder makes bets. Most never write them down, which means most never know why they won or lost. FoundersBoxx makes every decision explicit: the hypothesis, the success criteria, the kill criteria, and the metrics that tell you which way it went.
You already have a gut read. Strategic Bets gives it a frame. Write the hypothesis, define what winning looks like, set the point at which you stop. No more decisions that live in your head and die with no record.
Connect each bet to real data in FoundersBoxx. When activation hits 40%, you know. When it doesn’t, you know that too, and you know when to stop pretending otherwise.
The hardest part of running a startup is stopping. Kill criteria force the conversation before the sunk cost does.
very bet, every outcome, every pivot: logged. New hires understand why things are the way they are. You stop relitigating decisions you already made.
How's that working out?